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Marketing Database Analytics

I wouldn't buy if I didn't need to... I needed it for a class taught by the writer. There are other books that are clearer on the subject matter....

Description

Hardcover: 500 pages
Publisher: Erudite Systems LLC (September 16, 2010)
Language: English
ISBN-10: 0981569021
ISBN-13: 978-0981569024
Product Dimensions: 6 x 1.2 x 9 inches
Amazon Rank: 6502572
Format: PDF ePub djvu ebook

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Book Description
Additional Information

A step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge. It encompasses data prepatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement and knowledge dissemination. It is a hands-on, all inclusive guide to combining dissimilar sources of marketing data into a seamless informational reservoir....

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